Traction || Introduction

Shelly “Traction” Jones is an eternal optimist.  Born into poverty, through sheer willpower she starts Bottled Sunrise, a small business that sells clothes she’s designed and sewn from discarded materials she finds in landfills and on her many dumpster diving adventures.

  • Discarded clothes from big box stores.
  • Old towels and linen that are about to be thrown away by the hotels where she works to make a living.
  • Corn husks and other organic cellulose material become purses.

She carefully deconstructs it all and creates fashionable clothes.

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At first, only her friends are interested and supportive. But after working steadily to create affordable fashion, her first full line takes off and she begins to assemble a team of seamstresses in an old factory to help her keep up with the increasing demand for her clothes.

Ankh Traction
ANKH Live || Traction
Concept, AI Prompt Engineer, Retouches || Tom Libertiny
Ankh Traction
ANKH Live Concept
Concept  || Tom Libertiny
Visualization Artist || Daria Zhestyreva

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