Shelly “Traction” Jones is an eternal optimist. Born into poverty, through sheer willpower she starts Bottled Sunrise, a small business that sells clothes she’s designed and sewn from discarded materials she finds in landfills and on her many dumpster diving adventures.
- Discarded clothes from big box stores.
- Old towels and linen that are about to be thrown away by the hotels where she works to make a living.
- Corn husks and other organic cellulose material become purses.
She carefully deconstructs it all and creates fashionable clothes.
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At first, only her friends are interested and supportive. But after working steadily to create affordable fashion, her first full line takes off and she begins to assemble a team of seamstresses in an old factory to help her keep up with the increasing demand for her clothes.
Concept, AI Prompt Engineer, Retouches || Tom Libertiny
Concept || Tom Libertiny
Visualization Artist || Daria Zhestyreva